WebMD

Led product, UX/UI, and platform design for the next-generation WebMD experience, taking over design and delivery from an external agency and transitioning the platform to an in-house, product-driven model.

Directed the redesign of core platform architecture, navigation, and content systems across web, mobile, applications, video, and digital media, establishing a unified healthcare experience at scale.

Created and enforced platform-wide design standards and system governance, enabling consistency, speed, and quality across product, engineering, and editorial teams.

Aligned content, marketing, advertising, and media systems into a cohesive platform while ensuring usability, trust, and compliance within a highly regulated healthcare environment.

Led a second-generation redesign that improved platform clarity, navigation, and content structure across a high-traffic consumer health experience.

Established a unified design bible and platform standards that improved consistency across product, engineering, editorial, and advertising teams.

Helped transition key experience work from outside agency ownership to an in-house product and design model with tighter quality control and faster iteration.

Improved content discoverability, sponsor integration, and rich-media delivery across web, mobile, applications, video, and digital media.

Created a stronger foundation for long-term platform growth, making WebMD more cohesive, scalable, and design-led across digital channels.