WILL WEEMS | CHIEF AI OFFICER | UX/UI & PRODUCT
All Work / Sports Tech

NBC Olympics

Olympic Broadcasting Platform

NBC Olympics Project

Overview

Olympic Broadcasting Platform Development Outcomes

Architected comprehensive Olympic broadcasting platform supporting global live streaming and multi-platform content delivery.

Developed scalable infrastructure handling peak loads of hundreds of millions of viewers.

Implemented advanced audience analytics and engagement features for enhanced viewer experience.

The platform enables seamless distribution of Olympic content across traditional and digital channels, with real-time personalization and interactive features.

Advanced CDN and streaming technologies ensure high-quality delivery to global audiences with minimal latency.

Led experience strategy, UX/UI design, and live platform delivery for Xfinity’s Olympic and connected-TV initiatives, operating within a high-scale, real-time media environment.

Designed and executed immersive viewing experiences including live scores, medal counts, schedules, and editorial collections, while managing large volumes of dynamic content under live broadcast conditions.

Oversaw product integration of a voice-activated remote, enabling Olympic-specific voice commands within the Xfinity platform to enhance navigation and real-time content access.

Worked directly with editorial, engineering, and media operations teams to align platform design, content workflows, and performance requirements, ensuring accuracy, discoverability, and seamless delivery across connected TV experiences.

Outcomes

Key Results and Achievements

Successfully delivered Olympic coverage to over 3 billion viewers across 200+ countries.

Achieved 99.99% uptime during peak viewing periods with zero major outages.

Implemented real-time audience analytics providing insights for content optimization.

Generated record advertising revenue through enhanced engagement features.

Platform established as industry standard for large-scale live event broadcasting.

Won multiple technology awards for innovation in streaming and audience engagement.

Created reusable framework for future major sporting events and entertainment broadcasts.

Delivered reliable, high-quality live media experiences at global scale, supporting real-time Olympic coverage with consistent performance and zero-disruption delivery.

Enhanced user interaction through voice-enabled navigation, improving accessibility and speed of content discovery during live events.

Enabled efficient content operations and discoverability through structured metadata and CMS workflows while increasing viewer engagement through intuitive UX and curated experiences.

Established a repeatable approach for designing and operating large-scale live event platforms under real-time conditions.

Entertainment
Live Streaming

Global Reach • Real-Time Delivery • Multi-Platform Distribution

Entertainment
Sports
Multi-Platform Delivery

Cable Television • Digital Platforms • Mobile Devices

Sports
Entertainment
Audience Engagement

Interactive Features • Social Media Integration • Viewer Participation

Entertainment
Sports
Global Audience Analytics

Real-Time Measurement • International Markets • Engagement Insights

Sports