Force Marketing/Helix Technologies
AI-Powered Automotive Marketing
Force Marketing/Helix Technologies Project
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Overview
AI-Powered Automotive Marketing Platform
Led product, platform, and organizational transformation across Force Marketing and Helix Technologies, consolidating a fragmented ecosystem of multiple companies, Salesforce instances, and third-party marketing systems into a unified, AI-driven automotive intelligence platform.
Architected a single, licensed data pipeline integrating Google automotive data, VIN-level intelligence, behavioral signals, and geospatial targeting into a cohesive system powering direct-to-consumer marketing, inventory optimization, and operational automation.
Rebuilt the organization into a product-driven model, aligning sales, marketing, legal, analytics, creative, and engineering into automated, AI-supported workflows where each function operated through integrated systems and agent-driven processes.
Designed and delivered end-to-end solutions spanning CTV, digital, social, search, print, and in-dealership systems, while building tools for dealership operations including inventory management, service integration, sales performance tracking, and customer engagement.
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Examples
Interactive Screenshots of Force Marketing/Helix Features
Predictive Analytics Dashboard
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Campaign Management Interface
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Outcomes
Key Results and Achievements
Delivered a unified AI platform that replaced dozens of disconnected systems with a single, scalable pipeline, significantly reducing operational cost and complexity while improving performance and data integrity.
Enabled direct VIN-to-customer targeting and automated campaign execution across all major marketing channels, driving measurable revenue impact including multi-million-dollar gains at the dealership level and enterprise adoption across tier-one automotive brands.
Transformed internal operations into automated, product-driven systems that improved efficiency, accountability, and scalability across teams.
Secured major industry recognition including the NADA Automotive Innovation Award and drove high-value client acquisition, establishing the platform as a leading solution for AI-driven automotive marketing, operations, and revenue generation.
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Predictive Analytics • Data Integration • Revenue Optimization
Operational Workflows • Automated Merchandising • Dynamic Pricing
AI Orchestration • Multi-Channel Delivery • Marketing Personalization
Unified Reporting • Demand Forecasting • Network Intelligence
