CardLytics

Architected comprehensive transaction-based analytics platform providing real-time transaction insights and fraud detection capabilities.

Developed machine learning models for advanced risk assessment and customer segmentation.

Implemented scalable data processing pipeline handling billions of transactions daily.

The platform enables financial institutions to gain deep insights into transaction patterns, detect fraudulent activities in real-time, and make data-driven decisions for risk management and customer engagement.

Advanced analytics provide predictive modeling for credit scoring and personalized financial services.

Led product, UX/UI, and data platform design for transaction-based purchase intelligence systems embedded within tier-one banking applications.

Architected end-to-end data pipelines and product workflows leveraging real-time and historical transaction data to power audience segmentation, targeted offers, and performance measurement.

Designed privacy-aware, compliant systems operating within regulated financial environments, aligning product, engineering, and banking partners to deliver secure, scalable solutions.

Built marketer and operator-facing tools for campaign creation, management, and reporting, translating complex financial data into usable, actionable interfaces within constrained banking ecosystems.

Delivered a scalable fintech platform that enabled real-time transaction intelligence, improving targeting accuracy, campaign performance, and financial attribution within banking environments.

Increased operational efficiency and reduced complexity through intuitive UX and automated workflows while maintaining strict data integrity, privacy, and compliance standards.

Strengthened platform reliability and throughput under high transaction volumes, supporting global banking partners and driving measurable financial impact.

Established a durable foundation for transaction-based marketing and analytics systems embedded directly within consumer financial experiences.

Platform adopted by major banks and credit card companies worldwide.

Achieved industry-leading performance metrics for real-time analytics.

Established new standards for card transaction intelligence and risk management.